About E‑Division
There’s a special kind of thrill that comes from kicking up dust, sliding sideways, and feeling the instant punch of electric power, all with a grin you can’t wipe off. E‑Division is built for those moments: the laughter with mates, the challenge of new terrain, and the freedom to explore places you never thought possible. It’s about more than just driving; it’s about unleashing something extraordinary every time you get behind the wheel.
Mission
E‑Division was born to challenge the limits of the four-wheel buggy. Our purpose is simple: deliver machines meticulously engineered for maximum performance, agility, and excitement. We’re here to redefine what’s possible, opening access to places previously off-limits and inspiring belief in the extraordinary. Sustainability is a welcome bonus; our true goal is to set new standards for four-wheel fun and where it can be done. Unleash the strange magic.
Vision
We see a future where electric buggies aren’t just for the elite, they’re for everyone who craves performance and freedom. Starting with the E23 and then a two-seater, E‑Division will offer Australian-made, performance-focused buggies shipped worldwide at prices accessible to everyday enthusiasts. Our modular, swappable HV battery platform enables lightweight, extended performance and variable entry costs, while delivering unrivalled capability and efficiency. Designed for multi-terrain, multipurpose use and customisable by the user, these buggies offer discrete, stealth power so drivers can enjoy brutal fun anywhere it’s permitted, from local streets and parks to forests and race tracks. We aim to set new standards in design quality, usability, and accessibility, and create a global community united by strange magic.
So if you’ve ever wanted to experience the kind of sideways, ear-to-ear-grin adventure you just can’t get on two wheels, you’re in the right place.
Ready to help shape the future? Hit the Express Your Interest page and tell us all about your dreams, we want to hear how you’d unleash the strange magic.
Suppliers & Early Supporters
About the Founder
Christian Atkinson is the creator of the E23 electric buggy and founder of E‑Division. After years designing and building high‑performance off‑road machines at Rorty, he’s now focused on redefining electric vehicle fun with purpose‑built engineering and a healthy dose of sideways attitude.