Why We’re Starting E‑Division (and Why the E23 Matters)

We’re starting E‑Division to create electric machines that feel alive. The E23 is our first chapter, purpose-built for pure driving joy.

Why We’re Starting E‑Division (and Why the E23 Matters)
Electric opens doors. We’re walking through them.

Every great machine begins with a question: Why? Why start something new when the world is already full of vehicles? For us, the answer is simple: because the vehicles we dream about don’t exist yet. We want to create something that feels alive, something that delivers pure driving joy without compromise, and do it in places you’d never expect.

E‑Division is our response to that challenge. We’re setting out to build electric machines that aren’t just efficient, but exhilarating. We believe electric power isn’t just the future, it’s an opportunity to rewrite the rules. Instant torque, near‑silent running, and clever engineering open doors to experiences that petrol power can’t. That’s the magic we want to capture.

The E23 is our first chapter. It’s not a car. It’s not a kart. It’s a purpose‑built electric buggy designed for one thing: seat time. The more you drive, the more you learn, the more you grin. That’s why we’re planning modular batteries for quick swaps, lightweight geometry for agility, and a footprint that fits in car parks, club tracks, and rallycross venues. We want something you can run hard, recharge fast, and keep playing, because fun shouldn’t wait for a charging cable.

But E‑Division isn’t just about hardware. It’s about vision. We see a future where electric performance machines are accessible, thrilling, and beautifully engineered. Where enthusiasts can experience motorsport vibes without needing a racetrack every weekend. Where design and technology come together to create something that feels inevitable the moment you drive it.

This is why we’re sketching, prototyping, and sharing the journey, because building the E23 isn’t just about us. It’s about a community of drivers who crave something different. Something bold. Something electric.

So, why E‑Division? Because we believe in pushing boundaries. Because we believe in joy on four wheels; and because we believe the future should make you smile.

Welcome to the start of something exciting. The E23 is just the beginning.